Top 5 Reference Apps Performance on Unified Platform in Colombia Q1 2023

In Q1 2023, the performance of the top 5 reference apps in Colombia on a unified platform (iOS and Android combined) exhibited diverse trends in downloads, revenue, and active users. Below is a detailed breakdown of each app's performance based on data from Sensor Tower.

Google Translate experienced consistent growth in weekly downloads, starting from 8.2K in late December and peaking at 20.5K in the week of February 20. The app saw a steady increase in weekly active users, reaching around 1.76M in mid-March before a slight dip to 1.72M at the end of the quarter.

Hallow: Prayer & Meditation showed varied trends with weekly revenue peaking at approximately $7.6K in late February. Weekly downloads saw a significant drop from 12.6K at the start of January to around 2.5K by the end of March. Correspondingly, weekly active users declined from 22K in early January to nearly 14K by the end of the quarter.

The Bible app maintained a strong presence in terms of downloads and active users. Weekly downloads consistently rose, peaking at around 31.9K in mid-March. Active users also saw a steady increase, reaching over 1.1M by the end of February and maintaining this level through to the quarter's end.

DeepL: translate & write demonstrated consistent growth in both downloads and active users. Weekly downloads increased from 1.9K in late December to approximately 5.7K by mid-March. Active users similarly rose from 22K at the start of the quarter to around 31.9K by the end of March.

Lastly, Translate Native:AI Translator showed positive trends across all metrics. Weekly revenue saw a gradual increase, peaking at $146 in mid-March. Downloads grew steadily from 215 in late December to about 1.5K by the end of March. Active users also rose from 1K to over 3K during the same period.

This data highlights the dynamic landscape of reference apps in Colombia. For more detailed insights and analysis, visit Sensor Tower.